Task & Objective

To position Oracle as the retail industry thought-leader by researching the eCommerce offerings of over three-hundred prominent retailers, including both current and prospective clients, and creating a customer-facing report.

​

The resulting industry report would be shared with the media, used to secure new clients, upsell existing clients and further Oracle’s position of thought-leadership.

 

My Role

I was tasked with reviewing the list of retailers, conducting the research and recording the data. Then I would be required to collate the information, creating comparable profiles of each retailer and compiling convertable infographics.

 

Challenges & Solutions

In assessing the user experience of a retailer's eCommerce platform I was required to define the metrics that I would use to compare the subjects. Whilst some measures were required in order for historic comparisons,  I expanded on previous years to ensure the research provided the fullest picture possible of the online shopping experience.

 

One area of the experience I felt needed added attention was customer service. Whilst not necessarily an obvious part of the direct eCommerce offering, I felt it was an important aspect of overall experience. The metrics I employed were response time via both email and tweet.

 

When compiling and collating the data, I utilised excel functions such as the pivot table tool to create flexible datasets for use in the final report.

 

The Outcome

The data I collected was compiled into an Industry Insights Report and used across a variety of business functions to market Oracle’s product suite. The report featured prominently in client sales pitches and contributed to lead creation.